Linear TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Adaptation

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations an

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